(Voice Alejandra Sande Belmonte). This is the second chapter of History of Economics in Half Hour.
Phoenicians are still considered a synonym of merchants and were actually very advanced for their time. Their main quality was that they were totally oriented to the consumer, searching the satisfaction of his needs above everything else. They looked for long term relationships with their clients, what nowadays marketing experts call customer loyalty.
They were experienced businessmen who created alliances, participated in the international trade market, were tolerant, respectful toward women and resolved conflicts peacefully.
economía colaborativa History of Economics in half an hour. Chapter 2. Purple nation. | |
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